The Digital Reach

Nearly half of US online adults are social media users, but 71% of online tweens and teens

• connect to a social network at least once a week.
• There are more Paypal accounts than Visa card holders.
• Americans sent 75 billion text messages in June 2008, a 160% increase from June 07.
• 70 million of the 90 million homes in the United States that are online have broadband connection speed and 37 percent of US Homes have Wireless or Wi-Fi.
• 9 out of 10 teens considers themselves to be “video gamers” and more than half play video games at least 3 times per week.
• 29% of teens would rather shop online than in a store.
• Consumers aged 18 - 26 are spending more time using the Internet (12.2 hours per week) than watching TV (10.6 hours per week) according to Forrester.

My thoughts...we are fast becoming a community that goes digital. We are interfacing more than we are interrelating. How do we translate that into effective means of communicating hope and love? Often we think that the latest and greatest is the key, when in reality, it's simply a trend people are moving towards.